Brands spent over $21 billion on influencer marketing in 2023, and that number keeps climbing. Yet plenty of companies sink their budget into influencer campaigns
July 20, 2026
Brands spent over $21 billion on influencer marketing in 2023, and that number keeps climbing. Yet plenty of companies sink their budget into influencer campaigns
Influencer marketing has grown from a nice-to-have into a core part of many brands’ strategies. But here’s the catch: spending money on creators is easy.